Visit Twellow.com

Web 2.0: Call It What You Will

The latest meme is trying to erase "Web 2.0" from our vernacular.

Fine. I don't disagree. But, as RSS clearly shows us, we could call Web 2.0 jabberwocky and it wouldn't matter.

Blaming a tired phrase on the kind of delusional behavior that preceded the dot com crash is like blaming Wendy's for scalding your junk after you spilled coffee on it.

No matter what shiny bead emerges as the next big thing, the basic tenets of business and marketing should always apply.

Here's an idea. Lets fold "news release is dead" in with "kill Web 2.0" to make one tired, er, uber meme? Just sayin'

For more...Susan is tracking the "Web 2.homage," Mule nails it and we'd like to tip our hat to Brian for bringing it all to our attention.

Kevin Dugan is the author of the popular Strategic Public Relations blog. Kevin is Director of Marketing Communications for FRCH Design Worldwide.
Visit Kevin's blog: Strategic Public Relations.

Digg This! StumbleUpon This!
AddThis Social Bookmark Widget

News Tags: Behavior, Web, design
About the author:
Kevin Dugan is the author of the popular Strategic Public Relations blog. Kevin is Director of Marketing Communications for FRCH Design Worldwide.

Visit Kevin's blog: Strategic Public Relations.

Comments

Post new comment

The content of this field is kept private and will not be shown publicly.
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
2 + 17 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.