PQ Media has released a study looking at the growth of advertising using blogs, podcasts and RSS.
Combined spending on blog, podcast and RSS advertising bolted 198.4% to $20.4 million in 2005, and is expected to grow another 144.9% to $49.8 million in 2006
Podcast advertising will see the largest growth...
...podcast advertising, nonexistent until 2004, is expected to be a larger market than blog advertising by 2010.
Via Adverblog.
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Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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