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Drama! A journo joins the White House full-time and a well-deserved promotion creates the first Fortune 500 CEO blog.

Yawn.

Tony Snow wrote speeches for W's Dad back in 1991. As you can see here, Tony got an early start on his career back in high school here in Cincinnati.

Jonathan Schwartz has already proven the value of his blog, but does that somehow change/increase with his new title? Time will tell how important this new development will really become. I will say that, at the early stages of corporate blogging, being first does not mean being best.

Yeah, cynical instead of impressed. Maybe I've been spending too much time over at the Bad Pitch blog?

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Kevin Dugan is the author of the popular Strategic Public Relations blog. Kevin is Director of Marketing Communications for FRCH Design Worldwide.
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