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Well, at least someone else is feeling silly today (since no one seems to get the Bizarro Superman).

Andy talks about the hype over a guy Google hired yesterday, how it seemed far more than a simple hire deserves. Hell, Vint Cerf, father of the frickin' internet, didn't get this much press when Google snapped him up.

As a result, Andy decided to "break" the release of two Google products, Google Fire and Google Wheel. The implication is obvious, and a good satire on the overblown coverage, and I particularly appreciate Andy's use of Flintstones puns.

Suggested Flintstones riffs on Google:

• Larry Stoneage
• Serubble Brin
• Errock Schmidt
• Google headquarters, The GoogleQuarry in Volcanic Mountain View, Cavefornia.
• Google's motto: Don't Be Yabba Dabba Do
• Rivals: Gazoo! and Microslate

Eh, I'm not great with the Flintstones puns. Anyone wanna try?

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Nathan Weinberg writes the popular InsideGoogle blog, offering the latest news and insights about Google and search engines.

Visit the InsideGoogle blog.