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Catching up with email unread since last Wednesday (having been away), I start with one from Eric Eggertson which helps me get up to speed with the extraordinary tale of the nobodies.

And what a tale! Starting from a rude personal assault on Allan Jenkins in an article by David Murray, it has quickly led to the birth of a new organization, a blog, a podcast and even an online store.

This is the same David Murray, incidentally, who rapped me over the knuckles in December 2004 with similar rudery in an article for the Ragan Report newsletter. Fifteen months and so many developments later, Murray is still clueless about social media. At least his rudeness is as consistent as is his decline in credibility.

Murray undoubtedly has no idea of what he has now wrought!

The result is I'm nobody who are you?, the official blog of the "International Association of Nobodies." And if this body counts nobodies such as Allan Jenkins, Eric Eggertson, Andrea Werckerle, Ike Pigott, Linda Zimmer, Gary Goldhammer, Lee Hopkins, Shel Holtz, Henriette Weber Andersen, and Jeffrey Treem among its membership, then that's a group I'd be proud to be associated with.

Onwards, nobodies!

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Neville Hobson is the author of the popular NevilleHobson.com blog which focuses on business communication and technology. Neville is currentlly the VP of New Marketing at Crayon. Visit Neville Hobson's blog: NevilleHobson.com.