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Longtime Internet watcher Frank Barnako is giving up his column to become a full-time blogger for Marketwatch.

This is the journalistic model of the future. It's what readers will expect from reporters because it reflects how many of us interact ourselves. Readers want dialogue, not monlogue. CNET is moving in this direction too. How long before CNETs chuck the news stories and go all-blog?

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.