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Google has today announced Google Romance, an online dating search service that utilizes Soulmate Search technology.

Users of Google Romance enjoy an all-expenses-paid romantic evening in exchange for viewing contextually relevant advertising throughout the course of the date.

"Our mission, as you might have heard, is to organize the world's information," said Jonathan Rosenberg, Google's senior vice president, product management. "And let's face it: in what area of life is the world's information more disorganized than romance? We thought we could use our search technology to help you find that special someone, then send you on a date and use contextual ads to help you, ya know - close the deal."

You can see more details at the Google Romance FAQ or via the press release - be sure to check out the all new Google "boiler plate" at the end of the release.

Nice work guys! ;-)

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Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.