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Friday, March 31, 2006

Google Local Business Ads Launched

We had a few details ealier this week of Google plans to allow images and logos inside pop-up balloons on Google Local.

CNET confirms that Google has now rolled-out the service.

Marketers will be able to place photos and logos inside balloons that pop up on Google maps exactly where the merchants are located.

A handful of advertisers, including Barnes & Noble and Ralph Lauren, have purchased keywords such as "New York books" and "Ralph Lauren New York" and tested the new Local Business Ads system over the past few weeks, said Dominic Preuss, product manager for Google's local advertising.

I'll get you the link to Google, just as soon as I find the appropriate content. Strangely, a search for "google local business ads" on Google, reveals nothing, not even a sponsored link. Guys, need help with your PPC management? :-P

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Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.

About the author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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