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Emerson Process Management, which recently started blogging, built an RSS Starter Kit to get their customers up to speed on using feeds.

Oh and if you don't think they're serious, check out their home page. It's got RSS and blogs all over it. Emerson Process Management is a b-to-b company that makes tools that automate and improve process-related operations in plants (in blog lingo - the movement of the goop that becomes products we use everyday). They're a unit of Emerson, a Fortune 500 company. Hey Chris, add Emerson to this list. In the words of Annie Potts, "We got one."

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.