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Last week, I wrote about Plaxo. You know, the impersonal emails you get from people asking you to update your contact info.

I really don't think much of the service at all. I consider it to be equal to spam.

But what I think about Plaxo the company just went up a significant number of notches.

Plaxo's CEO Ben Golub posted a public apology on Friday on the Plaxo blog:[] To everyone who hated getting Plaxo update messages, felt we were generating acquaintance spam, or otherwise were harmed by the service, I personally apologize on behalf of all of the people at Plaxo. I know we have a long way to go to earn your trust, and can only ask that you judge us by our actions going forward.Mr Golub, while I won't be using your service (note I haven't included ever' in that phrase), I admire your honesty and openness. Thank you.

(Via TechCrunch)

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Neville Hobson is the author of the popular NevilleHobson.com blog which focuses on business communication and technology. Neville is currentlly the VP of New Marketing at Crayon. Visit Neville Hobson's blog: NevilleHobson.com.