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The US government is becoming increasingly blog savvy in the way they handle PR.

Today they released a bunch of key documents seized in Iraq over the Internet, an idea that was first proposed by conservative bloggers.

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.