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Call me silly, but I like this idea. Castrol Syntec has a podcast series on racing, music, and a little bit of motor oil. It's hosted by Funkmaster Flex.

Most of it is entertainment. It demonstrates that marketers are beginning to realize that they too need to become content producers.

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.