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Apple has just published a page of podcasts tips that includes this gem on how to find the most popular programs by keyword...

"Although you could use the iTunes search box in the upper right-hand corner of the jukebox window, iTunes provides a search window specifically for podcasts in the left column. You can use it to search by podcast title, podcast authors, or by all podcasts. And once it returns a list of podcasts that meet your criteria, you order your results by popularity. Just control-click or right-click the column headers and select 'Popularity' to see the most popular podcasts that contain your search term."

Here's what this looks like...

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.