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I'm a heavy user of Yahoo Finance, in part because whenever you search for a ticker at Google, the first result is always a summary from Yahoo.

That's just changed, with news from CNet that Google is today launching a beta test of Google Finance. Google Finance promises some cool new features...

Charts can be changed to show stock activity for different time periods by clicking and dragging, and they can be zoomed in on to get more detailed information. News stories that correspond to specific days are displayed on the side and are automatically adjusted to reflect the selected time period.

Google Finance will become a strong ally for those looking to track their company reputation. Google will incorporate blog postings and forum discussions alongside mainstream news stories.

I've been taking a look around the site and it's awesome. All the key information is right at your finger-tips and the charts are all interactive (using Flash, I guess).

We'll call this a home run for Google!

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Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.