One if By Land, Two if By Blog

By Steve Rubel - Fri, 02/17/2006 - 12:31

Google has come out swinging, defending their stance in the DOJ search data matter.

However, they did not issue a press release. Rather they went with a blog post by Nicole Wong, Associate General Counsel. AP takes notice. I think the tide has turned. The press release is dying. Someone ought to do a study tracking daily press release volumes. I bet they're decreasing in favor of blogging.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

News Tags: Weblog, blog, ONE, Edelman, persuasion, Rubel

About the author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.