WebProNews

Technorati CEO David Sifry discusses "The Magic Middle" in the second installation of his State of the Blogosphere update.

This refers to bloggers who have from 20-1000 other people linking to them and tend to be more topical or focused on one niche.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.