Some interesting post Super Bowl activity this week:
Reprise Media announced their 2nd Super Bowl Search Marketing Scorecard where advertisers are rated based on how well they've integrated an online component into their Super Bowl commercial. GoDaddy.com, CareerBuilder, MI:3, Shaggy Dog, Blockbuster, Cars the Movie, Burger King and Cadillac Escalade received the highest ratings.
The NY Times chimes in about how the commercials have been given a second life (and extended advertising reach/value) through sites like AOL's Best Superbowl Commercials, where millions of visitors have rated their favorite commercials, turning them into an effective viral marketing tactic.
Lee Odden is President and Founder of
TopRank Online Marketing, specializing in organic SEO, blog
marketing and online public relations. He's been cited as a search
marketing expert by publications including U.S. News & World Report and
The Economist and has implemented successful search marketing programs
with top BtoB companies of all sizes. Odden shares his marketing
expertise at Online Marketing Blog offering
daily news, interviews and best practices.
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