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Dave Winer is worried that Microsoft is going to throw its weight around when it comes to RSS. I worry about that too. A lot.

I agree, too, that things have changed. For one, Microsoft is far more transparent than it used to be. If we do something evil you know who to call. I have the head of Internet Explorer team, Dean Hachamovitch on IM and have his cell phone number.

Also, I am here at the Lift conference. During the last session I stood in the back and watched how people were sharing information. Blogs. IM. Email. All live. People are so connected now. If we do something evil it spreads around the world within an hour. Or even faster.

Finally, it takes minutes for this connected world to figure out whether something is good or not. If it isn't you'll know and know in a violent manner.

What does this mean? First, if we don't work with the community we'll fail. Second, if we don't have the best products and services, we'll fail. Third, if we take too long to react to market demands we'll be left out of the conversation and rendered irrelevant.

Hint: I am using Dave Winer's aggregator. That said, I wish Dave's aggregator told the RSS platform when I read a post so that other RSS reading apps on the system (I have several) will know that I read an item already.

Robert Scoble is the founder of the Scobleizer blog. He works as PodTech.net's Vice President of Media Development. Go to Scobleizer ...