WebProNews

Yahoo News is gearing up to implement trackbacks.

When I blogged this last story using ecto, it automatically discovered this trackback URL. More details can be found on the Yahoo News Sandbox blog. In addition, they are also rolling out new personalization and keyword highlighting features. You can demo all the new goodies on this Yahoo News! Sandbox site.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.