Doc Vodcasts to Save Lives

By Steve Rubel - Fri, 01/27/2006 - 4:15pm.

I love this story. Grayson Wheatley, a cardiovascular surgeon at the Arizona Heart Institute, is giving his patients iPods loaded with video podcasts about diet, exercise and the heart.

Even better, anyone can subscribe to the podcasts.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

News Tags: Weblog, podcasts, Rubel, persuasion, Edelman

About the author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.