WebProNews

McDonald's has launched a new blog called Open for Discussion that will offer perspectives on the company's "aspirations, activities, and challenges ... to make a difference on corporate social responsibility issues that matter."

Judging by the feeds in the left hand column, podcasts are planned as well as well as photos. More in the blog's intro. (Via BusiWeek's Steve Baker)

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.