WebProNews

I sat on a panel discussion today during the Word of Mouth Marketing conference on what makes for a great blog.

David Binkowski from Hass MS&L (the group behind the GM Fastlane blog) had some awesome advice...

- maintain a consistent tone

- have strong and newsworthy content

- disclose intentions and sources

- post frequent updates

- deal with comments

- keep innovating

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.