I liked the lead tracking tips provided in Michael Ortner's article, "Eight Ways to Improve your Online Lead Tracking," on MarketingProfs.com.
Here's a summary of Michael Ortner's eight points:
1. Understand the significance of your Web site.
2. Use a Web analytics tool to monitor your Web visitors.
3. Use tagged URLs.
4. Determine which visitors become leads.
5. Centralize your contact information.
6. Highlight your Contact Us page.
7. Know how your prospects find you.
8. Cultivate your leads.
Thanks to Jim Berkowitz's CRM Mastery E-Journal for pointing me to it. Also, if you're a B2B marketer with a complex sale, check out Tracking ROI From Web Generated Leads for additional ideas on this topic.
Brian Carroll is the CEO of InTouch Inc. InTouch is a 50-person company focused on delivering effective lead generation solutions for "the complex sale."
Brian authors the very interesting B2B Lead Generation Blog which focuses on B2B lead generation, sales leads, and marketing for the complex sale.
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