WebProNews

IAC has just launched Pronto a comparison shopping tool that sits on your desktop and helps you save money while shopping.

So what does it offer?

* Instantly compare prices and view similar products while you shop online at many of your favorite merchants.

* Set Price Alerts on products you view. Get an alert when Pronto finds a merchant selling the product at or below your target price.

* Automatically apply money-saving offers to products you are viewing online.

* Easily track price changes and keep a history of products you've viewed online.

Hat-tip Wingo.

Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.