Events are a highly visible way to demonstrate your marketing prowess.
Or the lack of it. Beyond the fact that it is more difficult than ever to attract people to live events, the events themselves require a large amount of careful planning and development, good content, and great orchestration. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment.
If you're planning any type of event marketing, Ruth Stevens' new article on MarketingProfs.com is a great place to start. Ruth is a super marketer and I think she's dialed in on what's working (and what's not) in event marketing today. Her book, Trade Show & Event Marketing, is definitely worth checking out too.
Ten Secrets of Success in Business Event Marketing| MarketingProfs.com.
Three Ways to Develop a Business-Event Marketing Strategy| MarketingProfs.com
Brian Carroll is the CEO of InTouch Inc. InTouch is a 50-person company focused on delivering effective lead generation solutions for "the complex sale."
Brian authors the very interesting B2B Lead Generation Blog which focuses on B2B lead generation, sales leads, and marketing for the complex sale.
Carnival of the Capitalists at Blog Business WorldBlogging Success Takes A Few MonthsCharlene Rashkow Answers Content Questions Blog business cards: Networking your blogBusiness to Business Marketing on Search Engines A Largely Untapped Marketing ToolHow To Build Traffic To Your Blog Blog Channel to Multiple RSS FeedsBlog Evolution: Managing Change in Blog FocusThe Role of the Business Model and Strategy for Business Blog Business Summit August 17 - 19 San Francisco, CA
Comments
Post new comment