Bridge Ratings has found that 4.8 million persons have at some time during 2005 downloaded a podcast, up from 820,000 in 2004.
They also predict that by 2010 podcast audience growth is expected to reach a conservative 45 million users who will have ever listened to a podcast. Aggressive estimates place this number closer to 75 million by this date.
Downloads are nice but what about subscription data guys? Full data can be found here. (Via Frank Barnako)
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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