Podcasting News reports that IBM has announced an internal initiative for employees to publish podcasts.
As part of this initiative, they've expanded their corporate guidelines to cover podcast-specific issues. These include:
* Do not podcast IBM Confidential material.
* Be mindful not only of what you say, but how you say it.
* Protect your privacy and the privacy of others.
* Set the bar as high as you can for audio production and content quality.
* There may be some invitations to participate in non-IBM podcasts that warrant IBM Communications' involvement.
* Identify your podcast as the voice of an individual or small group within the company, not the "official" voice of the company.
* Before creating a podcast, listen to some.
You can find the full text of the updated guidelines here. The part on podcasting flows at the end.
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
London Attack Blogger Round-upPR Newswire Launches Podcasting ServicesRush Limbaugh to PodcastVespa Launches Vespaway Customer BlogGoogle May Turn Home Page Into RSS ReaderMicro Persuasion 2.0iPod Nano Scratches Too EasyA New RSS Reader Hits TownH&K Urges PR Pros to Get BloggingBallmer to RSS Enthusiasts: Chill
Comments
Post new comment