Blogspot and SEO

    March 20, 2007

Well it never just rains. It has to pour. I made an offer of some free SEO reviews a while back and a nasty confluence of happenings has upset my apple cart.

But I’m going to try and get some advice out to a few more people now. And this is going to be the toughest task I’ve had in a while. You see it never dawned on me that so many folk would be on hosted blogs. Let’s just say that optimising Blogspot is not a straight forward task.

As a result I’m amalgamating the site reviews for all Blogspot blogs into one post. Apologies, but BlogSpot limits much help I can give to these hosted blogs. Here’s the post navigation to make life easier for you.

Internal navigation (this is another mammoth post)

General topics:

  1. Taking Control – getting your own domain
  2. Blog titles and META tags
  3. Best use of the Header tag
  4. Using blog categories to theme your site
  5. Linking to other blogs and content
  6. Keep comments on the same page

Site-specific topics:


The Blogspot Conumdrum

I’m going to jump to what I hope is a logical assumption – if you asked for some SEO advice you must be passionate about blogging. So in that vain I’ll try to offer advice that might help your blogging careers:

Some specific advice for the Blogspot bloggers


The more I look at Blogspot the more I think that there is something wrong with the architecture of that platform. When I see pages that had received Pagerank (yep, it’s only toolbar PR) that subsequently go supplemental I have to wonder whether the archive architecture is the problem. And I wonder if the problems would persist if the same blog was on WordPress or similar?

I want to apologise to the Blogspot bloggers who asked for my advice. I really hadn’t considered the implications of hosted blogs – I’m so used to viewing Blogspot as a spam platform that it didn’t dawn on me that many people actually use the platform for quality content. (I probably should mention that Blogspot is absolutely notorious for splogs and sneaky redirects. If you want proof then just head over to and check the recommended blog link bottom-left of screen. It’s NOFOLLOWed – they don’t even trust the blogs they recommend!)

Individual advice to each blogger is limited because, to be honest, you will all suffer from the same deficiencies in the Blogspot platform. My wish is that I could offer more, but the blogging platform that is Blogspot has become my nemesis. I do hope, however, that you will all find something of use in this post (and if you only read the small piece relevant to your blog I strongly advice you read the whole piece – most of this applies to all Blogspot blogs).

I hope to make some amends by publishing a guide to blog post keyword research using freely available tools. The guide should help you write posts that increase your search engine visibility. It may take me a couple of weeks to put it all together (and finish the rest of the reviews), but I will post something here ASAP.

Oh, and one final observation for this post. Is it just my imagination or do Irish bloggers tend to curse a lot?