Blogs Reaching ‘iPod’ Status

    May 18, 2006

The USA Today has a feature on the rise of blogs as a platform for social interaction.

A snippet that would interest Malcolm Gladwell

…a study done for Jupiter Research says that blogs have a “disproportionately large influence” on society. The reason? It’s not how many people read a blog, it’s who reads it.

The Jupiter study, which focused on blog use in Europe, found that while “active users” of the Internet make up a small portion of overall Internet users, they were starting to dominate public discussions and even have an impact on people’s buying habits.

What are bloggers saying about your company?



Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at