But don’t just take my words for it.  Lee LeFever has recently posted a Case Study on his experiences with adding blogs to his SEO mix.  He has some rather profound results to share, such as:

“Within two months of starting the weblog, I noticed that searching for “Weblogs and Business” (a category name) yielded a #1 ranking on Google. From this point on, I saw each of my category names grow in rank on Google.”

His post is well worth checking out.  He discusses his results in some detail and provides a list of his top 5 ‘lessons learned’.  There really isn’t anything much in his list that you probably haven’t heard before, but they are good guidelines as his results with them will attest.