Blogs Get Prime Exposure on CNN
USA Today: Mainstream media continue to be wary of Internet bloggers because the reporting and opinions on their Web sites are often not subject to journalistic checks and balances, such as editing and rules on sourcing.
But Jon Klein, a former CBS News producer who jumped to an Internet venture before being tapped to run CNN a few months ago, says that there’s no sense in ignoring the “blogosphere,” which is why he has created a daily, four-minute segment on Inside Politics.
“Inside the Blog,” which kicked off Feb. 14, is the first daily segment on cable or network TV dedicated to people whose reporting and opinions appear on the Web.
“We want to demystify blogging,” Klein says. “We want to peel back all those layers and also do a reading of the blogs that our audience doesn’t have the time to do.”
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.