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Blogs Can Still Drive Big Traffic

Twitter and Facebook Aren't the Only Word-of-Mouth Platforms

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You would almost think blogging was dead, the way headlines are dominated by Twitter, Facebook, and social media in general. I’ve always considered blogging to be a part of social media anyway, as the commenting factor lends to engagement between author and user.

But blogging is so five years ago right? It’s all about microblogging and status updates now isn’t it? If you think that’s the case, think again, because blogs can still drive big-time traffic to websites. An example of this has been illustrated by the launch of e-commerce site Alice.com.

How much traffic are you getting from blogs? Let us know.

If you are not familiar with Alice.com, it is a site where consumers can buy everyday household items like toothpaste, toilet paper, laundry detergent, diapers, etc., right from the manufacturers, rather than through middleman retailers. It launched in June, and by July it had doubled its traffic to 387,000 unique visitors, according to Compete.

Alice.com

Guess where the majority of that traffic came from. According to Compete, it came from word-of-mouth from blogs. In fact, its number one traffic source was Blogger.com. Not Twitter. Not Facebook. Not search. Although each of these no doubt played valuable roles as well., Blogger.com has been the biggest factor in driving traffic for this site, and from the looks of things, that traffic is showing no signs of slowing down.

Blogger accounted for 18% of Alice.com’s referral traffic in July, and obviously there are plenty of blogs out there that aren’t hosted at Blogger.com. On top of that, Compete says Alice’s conversion rate jumped to 3.5%  in July as well.

Of course, you have to give bloggers something to talk about to get valuable blog traffic. It’s no different than getting people to talk about you on social networks or through any other form of word-of-mouth marketing. It starts with your product. Clearly Alice.com, has something that many people find worth talking about.

"Anyone who has previously shopped online for household products knows that prices are generally higher (sometimes considerably) than those found in stores," Compete’s Matt Pace says of Alice.com.  "By selling directly to consumers, manufacturers are able to price their products below those found on most online retailers and more competitively to those found in stores."

Clearly this is a void in the lives of consumers that Alice is attempting to fill. It’s still early to tell if this site will remain a success. As long as it keeps the bloggers (consumers) happy, it could enjoy a long life. Because one thing to remember about word-of-mouth is that it works both ways. Reputations can quickly move in different directions online. So can traffic.

Do you see more traffic from blogs or from social networks? Comment here.

Blogs Can Still Drive Big Traffic
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  • http://www.conservatoryoutlet.co.uk Conservatories

    Very interesting indeed. Our blog makes up for a decent portion of our visitors, but the majority enter through our home page from google. Our blog viewings have been increasing though.

  • http://blog.alice.com Rebecca

    Thanks for the article, Chris. Here at Alice we worked hard to outreach to a great list of bloggers prior to our launch, but even we were surprised how the WOM spread! Blogs are definitely an integral part of our communications and marketing strategy.

    • Chris Crum

      Reaching out to bloggers is a good tip that I probably should’ve mentioned in the article, but that’s why we have these comment sections.

      Out of curiosity, how does your blog traffic compare to Facebook/Twitter traffic?

  • http://www.herenextyear.com Marty

    Your article points out how blogs are still underestimated on the value scale. I’ve found only a small percentage understand what it means to take the power of a blog and expand it by using the same blog software for one’s entire primary website. Put the traffic generator “inbound” together with blog software power “outbound” and you’ve got a whole lot of magic at your fingertips that isn’t going away soon.

  • http://www.metrocrete.com Ed Winslow

    Blogs are definately not dead but those who don’t use them correctly are dying fast. As a communication tool they are excellent. I create Case Studies for specialty contractors around the country. The results are a phenomenon. The Case Studies convert the uneducated consumer into a highly educated quality customer and eliminate the tire kickers. That’s a business changer for those with a defined business strategy. The newly educated consumer apparently likes to impress their friends with their knowledge. Word of mouth marketing is the result. Blogs can help you develop a huge network of people selling your service or product. Just ask Alice.

    Thanks for the post!

  • http://st63.pochta.ru st63

    Add possibility to the people to conduct the negotiations between themselves according to ftp:// and then the level of the contact of people acquires the business form.

  • http://www.5dfly.com Kevin Wilson

    The article is interesting and it’s also one for driving traffic and SEO.
    Thanks so much.

      http://www.5dfly.com
  • http://dondandon.com Donna

    Dear Chris, Blogging are always great things to do, I starting my blogsite since 2008 without worrying about traffic, I always believed that sharing our knowledge with others will give beauty feedback for my successful of doing anything.. And that’s happen now.

    Today my blogsite ranks perfectly and traffic is fantastic! I did nothing more than always share my own opinion and writing. For social sites, just feed it with my blog RSS and it gains more traffic too…

    Hope you success.

    Regards,
    Donna

  • http://www.longbeachrealestatehome.com Laurie Manny

    I did away with my websites years ago and replaced them with blogs. One is a normal looking blog, the other is a blog with a static front page which looks like a traditional website.

    Real Estate does not generate the traffic that other industries do, but it can deliver some outstanding statistics when handled well. Our consumer shops when they are looking to buy, they are not constant. On average they are on our sites for about 3 to 6 months in this market, in varying stages of being ready to go. Recently some have been on the sites for 12 to 18 months. Once they buy or sell they are done.

    I receive thousands of hits per day on the sites which is absolutely amazing for niche specific real estate sites. Compete says I get about 9,000 uniques per month. SEMrush says we get over 35,000 uniques per month. Go figure! Our site statistics show well over 100,000 direct hits from the search engines for the last 30 days, that does not include spider hits or hits from rss feeds, just from keyword results.

    We had a struggle for the last year because our site provider went out of business and we had to switch our sites to a new provider, it didn’t go well. We are just recovering now. It pays to have multiple sites in the event of a disaster.

    • Luci

      Thank you so much for the suggestion, as we’ve spent money on a website that’s going nowhere. We have a few vacation condos in Panama City Beach that we rent, but never thought of blogging. I’m very opinionated anyway, so blogging may just help my family cope with me.

  • http://www.ebnsoftware.com/blog Adrian Friggieri

    I run 2 blogs for my company, http://www.ebnsoftware.com/blog for SEO and Website Marketing and http://www.ebn.com.mt/blog on website design, the latest being a very recent addition.

    I also write for a number of other blogs for my clients and find blogs the best source of lead generation after e-mail marketing.

    Social marketing like ‘twitter‘ and ‘facebook‘ are not realy business generators unless you sell/promote an event or an open day! These are more activity related results. Other business models get far more results from a good blog.

    Happy Blogging to all from Malta (Europe)!

  • http://www.suround.com suround

    I very agree with your article. That blog is a source of strength to bring quality traffic product to conversion. true not only traffic from facebook, twitter and search engine alone, there are many other ways that can be taken. But many it difficult to find a large traffic from blogs. example for my blog, average visitors per day only 10 people.

  • http://www.melmenzies.co.uk Mel Menzies

    Niche blogging is for wimps – so says a website I visited recently. Well I’m a blogger and I’m no wimp. As an author my interests are broad and when I began my blog just over a year ago I knew that I didn’t want to limit myself simply to writing about my profession. True, my blogs on creative writing bring in the majority of my traffic, but my blogs on relationships, stepfamilies and bereavement do pretty well, too.

    I like Twitter (better than Facebook) but I use it primarily to relate to people and secondly to promote my blog. The traffic I get via Twitter is only a fraction of my total traffic – but that may be because I do it all manually and I probably don’t Tweet often enough to be really effective.

    Thanks for the article and for confirming that the writing I love doing is worth doing.

    Mel Menzies, author of the novel A Painful Post Mortem

  • http://www.cheaphostingchoice.com/ aminina

    Blog is a good way to drive traffic. Our blog bring more traffics than the regular website, either the traffics from Google or from referring sites.

    Our blog is http://www.blog.cheaphostingchoice.com

    • http://www.heavenpeturns.com/home.html Abbylane

      Hi there:

      I have found that I do get alot of traffic from my http://www.heavenpeturns.net blog than any other source and it gives me a chance to talk more about our quality pet cremation urns, to concentrate on one pet urn qualities and characteristics at a time.

      So Blogs are useful and get traffic
      Visit us at http://www.heavenpeturns.com for quality pet cremation urns, pet garden grave markers, dog urns, cat urns, pet cremation keepsake jewelry and more. We care about pet owners.

  • http://cannes-or-bust.com/ GueMichaelst

    Just to put some figures on this, between 6-10% of traffic is currently generated by Twitter. Nice, but not ground-breaking. However, the visits are far more targeted.

    • http://www.kratompills.net Kratom pills

      6-10% is a good size slice.

  • http://www.marketingloudly.com/ Online Marketing Small Business Blog

    Adrian nailed it in a post above:

    “Social marketing like ‘twitter‘ and ‘facebook‘ are not realy business generators unless you sell/promote an event or an open day! These are more activity related results. Other business models get far more results from a good blog.”

    Couldn’t agree more. You can Twitter and FB until you’re blue in the face, but unless you are promoting a special or an event, your bottom line will see a very small jump – compared to an informative, well written blog post.

  • http://fabulously40.com Yana Berlin

    We all have bloggers we trust, and when one of them has something valuable to say everyone who is following his/her thread reacts. A social network such as http://fabulously40.com has many women bloggers, their followers are loyal because they share a lot in common and want to hear what other women have to say. It’s not the same on Facebook or Tweeter, some people have so many followers, no one is really paying attention to what anyone is saying.

  • http://www.Click2Vegas.com Mary

    Our comments on blogs and twitter both help us to secure over 18-20% of our traffic as well as keeping in touch with our custoimers. People tend to buy tickets from brokers they have had a previous good experience from in the past. So the moral is “treat the customer right the first time and you get to have them a second”

    Mary

  • http://www.agirlsgottaspa.com/aboutshannonnelson/ Shannon Nelson

    I completely agree with you. To me blogs are also more static conversation whereas Twitter is more fluid. You can’t do too much SEO with Twitter or Facebook, but you can certainly do it with blogging. When people say that blogging is done, that’s when I realize I have a lot to teach them.

  • http://www.bikeshopcastlehill.com.au Home Solar Power Systems

    According to my point of view blogging is one of the best ways to drive traffic. I will always use blogs to share my views and will keep it updated frequently. It helps to gain more traffic.

  • http://www.TheAdStand.com Lew

    Yes! I was told a long time ago (when dinosaurs roamed the earth) “If you have a business, you have to have a blog. I’m not good at writing to my blog: http://adstand.blogspot.com/ but use it to promote my email advertising business http://www.TheAdStand.com

    With twitter, facebook etc. you should should always converse linking! Linking to what? Your blog of course!

  • http://www.cubedconsulting.com @jimmytmaher

    The article is right on the money. While Twitter and Facebook are grabbing all the headlines, blogging is alive and well as are community forums. The best results are gained when a variety of online tools are leveraged as part of an integrated marketing strategy.

  • http://westcoastvinyl.blogr.com/ West Coast Vinyl

    We still blog to get traffic to our main site, now the other side to this coin is converting the client, and thats where blogging really helps with the conversion.

  • http://www.vipgiftsandbaskets.com Markella

    I totally agree – we have 2 websites and we have approched marketing totally differently with each one.
    Our oldest site: http://www.9-MonthsLater.com has no blog just search and advertising traffic our new site – only 2 months old : http://www.VIPGiftsandBaskets.com has a couple of blogs and facebook and twitter – Blogging by far surpasses the others in bringing us traffic. It pays to network with “chatting” people and sharing updates and new products.

  • http://www.pppgoarose.net Usha Murugeshan

    Yes. It is correct. Through Blogger also, websites can get Traffic much.

  • http://www.biorock-uk.com Sewage Treatment Systems

    We have been blogging for over a year and have never had a single enquiry from it. Perhaps it is because our business, Septic Tank Supply is a niche market, I don’t know, but we will keep trying.

  • http://www.kratomcapsules.net Kratom Capsules

    I find most of my traffic comes from search engines. I always considered a blog as an easy way to add content to a site… I guess things change if you have 1000′s of followers on blogger.com etc.

  • Mular

    I am still trying and learning how to get traffic, men it is hard work. I get traffic mostly from flier posters I distribute in my niche market.

    Blogging emm no but keep doing it.

    I took this also as my blog.

    Listed are all my hot sites:

    @ www.diasporans.com
    @ www.african-tube.com
    @ www.ethiofacebook.net coming soon

    Thanks

  • http://medianowonline.com/news Yusuf kirmani

    Chris, you rightly said that blogs are still fetching traffic. Here in India, Hindi blogs are more popular than english blogs. Even India’s leading English newspapers talk about hindi blogging. I know this through my hindi blog (http://hindivani.blogspot.com). Several big Indian journalist are running their own hindi blog.

  • http://boutiquetas.at.ua/ Boutique Tas

    Excuse Me… I Just want to blogroll…. Thank You.

  • Chuck Webb

    I sell real estate and have been blogging for 3 years now. Only recently have I seen the value of linking to other bloggers, to my IDX, or anywhere that will yield more visitors. I blog routinely about featured neighborhoods and market reports in the Charlotte, NC area. True, many of my readers may only be browsing, but it seems that my traffic has increased due to the increased exposure. One tip that I would pass along: be sure to Ping (Ping-o-matic.com) your blog when you publish a new post. Some blog hosts, like WordPress, do that automatically, but you need to do it anyway to let the search engines know that new material has been added to your site.

    My blog is http://charlotterealtor.wordpress.com

  • http://earnersvision.blogspot.com AdSense Earner’s Vision

    In my opinion best traffic quality with best goal conversion results can come from search engines only; but since there is no room for all of us on Google’s first SERP’s, additional traffic sources come in handy.

    For bloggers to drive good traffic to a website, the first required condition would be HIGH website quality. Nobody will write an article about a low quality site. However, since there are more and more bloggers, and the sources of inspiration for an article seem to be shrinking for some, any new subject might proove like a good subject.

    In conclusion best SEO and highest SERP’s are still the key to high traffic.

  • http://www.toysonwheelsvariety.com Toy Man

    I recently started writing blogs, it has increased my traffic but not my sales.

  • http://www.thetableoftruth.blogspot.com/ Jeff

    I have been running a blog to promote by book, http://www.thetableoftruth.blogspot.com/ but I have not been getting that many hits because I don’t know how to advertise for people to look at blogs. In social networks, I can send out friend requests, but it doesn’t seem as though I can do the same on blogging sites. Can anyone help me with this?

  • http://SocialMediaSEO.net Robert

    IMO a blog is the most effective way to get into the top search results. I’ve seen content both from my blog, and my client’s blogs, achieve front page SERPs within hours of posting.

    Along with the benefits of a blog generating comments and community, you must be blogging, and blogging smartly (keyword utilization in titles, etc…) as a business to drive the high quality traffic that search engines provide.

  • http://www.sandybekker.co.za Sandy Bekker

    I always encourage my clients to interact in blogs and maintain and informative one themselves. This is because it increases their credibility as an expert in their field, and word-of-mouth is a great way of closing a sale. A good website is no longer enough; traditional marketing and PR techniques are also needed to stay at the top.
    For more information about the services I have to offer your business, visit http://www.sandybekker.co.za or email me at info@sandybekker.co.za

  • Bob

    I just signed up to Alice.com because of WPN’s email. This site is for chicks God Damn it. Can’t find a freaking can of man’s food! Lots of tampons and such.. I feel violated.

    Bob

  • http://cyglobe.blogspot.com hackaday

    Great article. Thanks. But i still believe making traffic means very hard work for a long time.

  • Guest

    http://www.delaunprieten.ro/track?id=1508_d4708885e7c6d0c2205f6830f852368b

  • http://www.healthwealthproducts.com Wally

    This traffic generator I came across the other day. Anyone familiar with it?

    Whoa! You gotta see this. Make $4,250.24 per month while working from home using just this… FREE too! http://www.rapidcashsystem.net

    Wally

    • http://traveltous.blog.com/ Zak Ewan

      Travel To Us is a company that embodies all the flavors of India and the other country around it.

  • http://www.freeforppl.info Freetraffoc

    Hey guys.Thanks for the useful article.

    I enjoyed the whole reading and pleased by the content!

    I recently found a site,to get free SEO plugins and such stuff.

    www.freeforppl.info

    As I have seen,you can download for free a WP plugin for traffic boost…gonna try it.

  • http://www.crystal-windows.co.uk/conservatories conservatories

    Yep, blog still works, because searchers are still looking for content, no matter how hard you work your social media muscles, without content, it just won’t work.

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