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Revenue Roundtable put thought leader content into context, and one of the tools is obviously blogs. Take a look, there’s a nice mindmap of the different sources.

We also find some some thought leadership content rules of thumb:

  • It must be relevant to your target audience or their sphere of influence
  • It needs to be timely and address the issues faced by your target audience
  • It needs to demonstrate your value and tie into your value proposition
  • It needs to give more value than the time it takes to process and digest it
  • Links:
    Revenue Roundtable
    Thought Leader Content

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    Fredrik Wacka is the author and founder of the popular CorporateBlogging.Info blog which is a guide to business and corporate blogging.

    Visit Fredrik Wacka’s blog: CorporateBlogging.Info.

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