Blogkits – Do They Live Up To Their Claims?

    January 8, 2007

Roughly one month ago, on December 11, I signed up for Jim Kukral’s BlogKits service.

Blogkits was designed and is marketed as a way to monetize blogs, aiming at taking over the advertising positions on blogs most often filled with Google Adsense or a similar PPC service.

The truth is that the vast majority of blogs don’t make more than pennies per day using Google Adsense. And here’s a little secret that even the “big” bloggers (the ones with tons of traffic) don’t want to tell you Even they only use Google Adsense to supplement their blogs. They make a lot more money selling other ads because they have traffic.

It’s true, if you don’t have a ton of traffic like the vast majority of blogs, running Google Adsense is a waste of time. Take our challenge. Sign up and run BlogKits partner ads on your blog for 30-days in place of your Adsense ads. Then compare the earnings, and you decide which one is more worthwhile.

I was definately interested in giving it a shot, so I signed up and placed a BlogKits block on my blog, which is visible to the right, above my existing Adsense ads, as well as in a text link following the title of each post. Now, nearly a month has passed, and I have made my decision.

Before I comment on my earnings, I should mention that I cheated on the BlogKits challenge a bit – I did not remove my existing Adsense ads. I figured that the influence each ad service had on the other would be minimal; if people are interested in an ad, they will click it, regardless of what else is on the page.

For the time period from 11/12/2006 to 08/01/2007, BlogKits has taken 61 clicks, with a 0% conversion rate, and $0.00 earnings. For the same time period, Adsense has had 22 clicks, with $8.33 in revenue.

Now, I realize that the click volume to each is somewhat small; it may take more clicks before I see any conversions with BlogKits, and even a single conversion has the possibility to pass my Adsense revenue. Nevertheless, after just under 30 days, BlogKits has not performed for me!

I will leave BlogKits up for another month or two to collect more data, but so far I am not holding my breath! How has your experience with BlogKits been – has it worked well for you?


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