What is Responsible Blogging to You?

Most Think It's Fine to Receive Free Products

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The Federal Trade Commission has recently taken an interest in regulation of blogs when it comes to bloggers receiving products and writing about them. A lot of discussion has taken place about what it means to blog responsibly.

The Responsibility Project from Liberty Mutual partipated in the recent BlogHer conference, and has put together a nice little gallery of videos in which bloggers talk about the subject. A few samples are below:

Regarding the whole sponsored posts thing, Liberty Mutual cites the following statistics:

– 98 percent of surveyed bloggers believe it is acceptable to receive a free product

– A majority of bloggers mentioned transparency, disclosure and honesty as key caveats to receiving free product and writing sponsored posts
– 84 percent said honesty is a key trait of a responsible blogger, followed by transparency (66 percent) and reliable sources (56 percent)

There are quite a few more videos like the ones above at the Responsibility Project site. It’s nice to see an array of different responses to the subject.

What do you think being a responsible blogger means? Tell us.

What is Responsible Blogging to You?
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  • http://hubpages.com/profile/dame+scribe Gin

    I think it’s a great ‘symbiotic’ business relationship of which should be supported for both parties. Promotion of products that is good for the public is a benefit. Promotion of products that are questionable, well, I wouldn’t approve or recommend nor believe should get any major PR no matter how much $$ paid or quaity keywords. Just my thoughts.

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