Blogging Slow to Take Off in Europe

    April 3, 2006

Neville Hobson breaks down a new survey of 1,500 business leaders from Europe’s top 15,000 companies. It confirms that blogging is slow to take hold in Europe. Here are the key stats…

* 42% have heard of blogs but don’t read or contribute to them:

* 37% are not aware of blogs

* 11% said they read blogs

* 7% monitor blogs

* 7% find blogs useful as source of business information

* 2% write blogs

On a related note, Web 2.0 is alive and well in Europe, at least as far as innovation goes. Ouriel Ohayon writes about Wikio, a Swiss company, that will combine digg, Technorati and Google News into a social search engine.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.