Blogging Slow to Take Off in Europe
Neville Hobson breaks down a new survey of 1,500 business leaders from Europe’s top 15,000 companies. It confirms that blogging is slow to take hold in Europe. Here are the key stats…
* 42% have heard of blogs but don’t read or contribute to them:
* 37% are not aware of blogs
* 11% said they read blogs
* 7% monitor blogs
* 7% find blogs useful as source of business information
* 2% write blogs
On a related note, Web 2.0 is alive and well in Europe, at least as far as innovation goes. Ouriel Ohayon writes about Wikio, a Swiss company, that will combine digg, Technorati and Google News into a social search engine.
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.