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Blogging Slow to Take Off in Europe

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Neville Hobson breaks down a new survey of 1,500 business leaders from Europe’s top 15,000 companies. It confirms that blogging is slow to take hold in Europe. Here are the key stats…

* 42% have heard of blogs but don’t read or contribute to them:

* 37% are not aware of blogs

* 11% said they read blogs

* 7% monitor blogs

* 7% find blogs useful as source of business information

* 2% write blogs

On a related note, Web 2.0 is alive and well in Europe, at least as far as innovation goes. Ouriel Ohayon writes about Wikio, a Swiss company, that will combine digg, Technorati and Google News into a social search engine.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

Blogging Slow to Take Off in Europe
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