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Blogging Hits Crossroads: A-Listers Giving Up

Is blogging doomed, or just in need of new blood?

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An old colleague of mine used to joke he was one of millions whose job it was to “feed the internet.” This past November, an alumnus of a prestigious writing program in Louisville, Ky. told soon-to-be-alumni his blogging career was short-lived because, like a bad girlfriend, his blog constantly needed him.

Those heralded A-listers we all looked to over the past few years? Many of them are hanging it up. Mike Arrington: handed over the TechCrunch reins to hired staff. Jason Calacanis: moved to email. Their chief complaints: fame. Too many haters, too much spit in the face.

Blogging Hits Crossroads: A-Listers Giving Up
Dan Lyons

This week’s quitter is Dan Lyons, the Newsweek writer who rocketed to blogsopheric recognition because of his satirical blog, The Secret Diary of Steve Jobs, now soured on "another high-tech fairy tale." His reason: there’s no money in blogging. The day the New York Times blew his Fake Steve Jobs cover, Lyons says, “more than 500,000 people hit my site—by far the biggest day I’d ever had—and through Google’s AdSense program I earned about a hundred bucks. Over the course of that entire month, in which my site was visited by 1.5 million people, I earned a whopping total of $1,039.81. Soon after this I struck an advertising deal that paid better wages. But I never made enough to quit my day job.”

Every tech blogger’s Silicon Valley heyday nemesis—which has reduced staff to exactly one blogger—Valleywag was quick to note Lyons scored a book deal out of his little experiment with popular anonymity. And it was well deserved. The Fake Steve Jobs idea was a well-played stroke of genius.

This crop of A-listers aren’t the first to have blog-related meltdowns. They may be, though, the first to really go and stay gone. Self-proclaimed original blogger Dave Winer is known for periodic threats to stop blogging. Yet, he still blogs. Robert Scoble, chief among the famous-for-blogging-and-I-wrote-the-book-on-blogging elite, is prone to emotional denouncements of the craft and self-imposed mental health hiatuses. Yet, he still blogs, though to a lesser degree.

Some people just can’t help it. They have to blog. Like it’s a sickness. Some are victims of their own success. Fame isn’t, by nature, for everyone, even if fifteen minutes has been edited down to five public-commentary-abusive ones. And still yet others are disillusioned victims of hype and zeitgeists.

This list of types could go on and on. There are as many reasons to blog, or not to blog, as there are people. One thing is for certain: we seem to be at a blogging crossroads. Sadly (but perhaps naturally), pivotal, transformational (and sometimes bloody) moments are often misconstrued as deadly ones. Blogging has reached a crucial moment in its evolution, one where competition for money, credibility, and attention has never been fiercer. The weak, those whose prime devotion is getting rich, getting famous, getting laid, or getting approval will be culled. In the end, as in the beginning, it’s about purity and (some type of) artistic integrity. 

When I was in the fifth grade I joined the basketball team along with 40 of my friends. I was a chubby ten year old counted among the first who would give up when faced with laps and suicide sprints and leg lifts, pushups, and sit-ups as the coaches sought to weed out the weak and uncommitted (and produce a more manageable basketball team). And, after a week, I nearly ran home to enjoy Grandma’s gravy and biscuits in my-body-doesn’t-hurt peace. My mother, though, reminded me of my commitment, and by the middle of the season—when the coach had become fed up with his starting fast little waifs—I earned my starting forward position and never felt better about myself.    

Blogging, I think, is at a similar moment in its development, a moment all writers (and other content producers) must struggle through until they form a key component of their wills that says never give up.

I find it interesting that as soon as negativity about the economy set in, especially among those tech bloggers who thrive on bubbles and print journalists suddenly out of a decent-paying job who are forced to turn to blogging or dry cleaning, the negativity surrounding blogging also set in. Not enough money. Too many haters. A waste of time and energy. All hype no delivery. A cause of undue stress, obesity, and myocardial infarction. These were the same people, back when that bubble was still good and cozy, once so jazzed about The Secret, this century’s remake of Norman Vincent Peele’s The Power of Positive Thinking.

True, the average blogger pulls in a mere $5,000-$6,000 per year, and that average is obscenely skewed by the top one percent of bloggers pulling more than $200,000. True, there are more abandoned blogs than active ones. True, content in a world that values cheap, short, and easy has been reduced to embarrassing values (I saw one ad on craigslist offering $1.50 per “article”). True, there is worldwide competition for diffused and dwindling ad dollars. True, there has been a deluge of marketers, spammers, and professional bloggers (a.k.a. writers) and “mainstream” media types pushing out the wild and wooly (and unreliable and piggybacking and libelous) amateur, citizen journalists. True, viewers, readers, and fans can be nasty.

 

Blogging Hits Crossroads: A-Listers Giving Up

 

 

Welcome to the media business.

The good stuff lasts, the chaff separates from the wheat, the cream rises to the top, all that. The earliest bloggers and the self-sustained content producers may not like the idea that the blogosphere is changing and will require an old law of media: Content is king, but the king answers to his god, the network.

Save for a few shining stars (think, using radio as an example, Howard Stern an Rush Limbaugh and their hundreds of millions) and stellar independent publications, the network is what will save the blogosphere and content producers. It’s always been tough for individuals to make it in media without a network behind them, paying them good (even great) wages to produce, while the network aggregates and sells content and collective audiences to advertisers.

Like it or not, the corporation is going to have to enter the blogosphere, and by irony, will ruin it in order to save it. Luckily, unlike the past, there will be wider avenues via user-generated media for quality content producers, so long as they have the passion and will to walk those avenues. Besides, writers write, bloggers blog, regardless.
 

 

 

Blogging Hits Crossroads: A-Listers Giving Up
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  • http://blogaddictsanon.blogspot.com/ Missy A

    I run a blogging help group , Bloggers Anonymous and this is a very interesting article specially the “they have to blog” well when you are a blogging addict you can’t help it can you
    So doing the right thing and asking permission to link back to this article

    • Jason Lee Miller

      we’re proud believers in the you don’t need permission to link to anybody philosophy. link away.

  • http://dofollow001.com/ Guest

    “The weak, those whose prime devotion is getting rich, getting famous, getting laid, or getting approval will be culled. In the end, as in the beginning, it

  • http://www.aginghipsters.com Jan

    And then some of us blog because we just like to. We started our site, aginghipsters, in 1996–before blogging software–because we wanted baby boomers like us to have a space on the brandy new internet thing. Once Movable Type came along, we were liberated from coding and being on the bottom of the ToDo list. Yeah, there are now like a gazillion baby boomer blogs, but we still love what we do (when we get around to doing it) and have never felt entitled to make money from it. Money’s nice but who said you deserve to be paid for what is essentially vanity publishing?

  • http://aplawrence.com Tony Lawrence

    Good. I’m happy to see them go.

    I started blogging before we called it blogging and I’ll still be doing it until the day my head falls on the keyboard and I breathe my last breath.

    I certainly won’t miss any of the cry-babies you mentioned..

    I disagree that only corporate efforts can survive. I think a lot of us independents will continue to do just fine. We may not have the resources of a well-funded corporate site, but we do have honesty and real relationships with our readers. Corporations will always taint their content with their own greed, lawyers will always fuss that they can’t do this and can’t say that, and nobody who reads them ever feels like there’s a real personality behind it.

    As to networks, well, maybe. But I’ve never felt the need and I’ll be really surprised if I ever do.

  • Mathew T.

    Great read! It has provided me a lot of insight in terms of my strategic future direction for my business. Thank you.

  • http://www.lubedealer.com/hiebert R. Hiebert

    Short answer, no. Longer and more complicated perspective, it’s name will probably die but resurrect under a different label after, like Jason says, “just in need of new blood”. The media and advertisers probably hate bloggers but they and all the stake holders in blogging know they can use each other. I hear news guys refer to blogging link/sites all the time.
    Where the blood transfusion will come from is anyone’s guess. There is no lack of material or people who bring raw material in the form of content together. Whether or not it’s useful is another matter. I believe some can be, therefore blogging will only evolve or mutate. That will happen when the techies figure out how to put a coin slot on the side of a monitor that dispenses a coffee along with letting someone read my blog.

  • http://bonniejones.typepad.com Guest

    As they say…everything in moderation…….As for me, I have dropped my website and am turning my blog into a place to put my artwork and explain what I am doing. I think other artists are doing pretty much the same thing. Blogs are much easier to keep up and gives you the opportunity to meet customers and other artists.

  • http://www.PaydayLoanIndustryBlog.com Jer

    Do you live to Blog or do you Blog to live?

    Dan Lyons refrain, “There is no money in Blogging” is simply wrong-headed thinking.

    There are two aspects to this. The first is to identify your passion and blog about it. This is not work! It’s pure joy. The second is to look at your Blog as a business and identify methods you can use to monetize your Blog. This may require creativity, study of existing Blog revenue models, a search for a mentor, time spent at forums with like minded business oriented bloggers, etc.

    Advertising revenue is simply ONE of the potential strategies for monetizing your Blog. There are many, many others limited only by your creativity and willingness to embrace new approaches.

  • http://www.trishjones.com Trish Jones

    Hi Jason,

    I think your article has some real valid points and the one I would ask is “why do people blog?”

    I get people coming to me and asking how much money they can make from blogging … I send them to the guys who focus on blogging for money. For me and my clients, blogging is a way of giving away useful content because we are selling a service or, a product.

    The number of hits may not amount to nearly as much as the professional bloggers but I’m offering something unique, my services and so I’m trying to attract those people looking to build a blog rather than those looking for advertising space or those who don’t mind clicking on AdSense ads.

    I’m certainly not saying there is anything wrong with professional blogging, but I certainly think people have to look at the longevity of their business model and dig deep to ask the question, “why do I blog anyway.”

    Thanks for the thought provoking post. :-)

    Trish

  • http://www.jollyjo.com Jollyjo

    Jason…things are tough all round. I think the people who are more stressed now are the people who pursued a strategy of “pump and dump”.

    Now that they can’t find a buyer in a tough market…blogging is suddenly the culprit.

    Blogging is much like any other business…a few will make it and the majority will fail.

  • http://www.firmalatter.dk Ejvind

    One thing is certain – everything changes. If blogging is losing a battle, it must be because something else is on the way.

    Maybe it is the social networking, maybe it’s twitter, or maybe there is just so much clutter in the cloud, that no one really believes they will be seen, so then what’s the use?

    As alway, the ones that really have something on their minds/hearts, will keep the information flowing.

  • http://angelaswanlund.wordpress.com/ Angela Swanlund

    I

  • http://www.linkedin.com/in/richardkrasney Richard J. Krasney

    In may respects, blogging is no different from authoring a book. There are many reasons people author books even though very few many money. Authors and bloggers should know this before they start. If you expect to make money writing a book, the odds are very long.

    If you are intent on writing, whether it be a book or a blog, you should set realistic expectations on how much time you will be able to devote to writing, and what you expect to happen as a result of your efforts. In writing books, I see three primary motivations for authoring content:

    1) Make money through sales (already covered)
    2) Become perceived as an expert in your topic to drive qualified prospects to your main business
    3) Build professional credibility (Like a Doctor who writes on a subject)

    One’s expectations and strategy for success should be clearly through and will vary depending on which of the three motivations one has. Jim Stovall, who I know through my own work said some great things on a very similar topic that might be helpful.

    http://www.youtube.com/watch?v=QC-6H-AX_BY&feature=related

  • http://rfid.shawwebspace.ca/ Guest

    Merv Griffin put it best when he offered the main reason for cancelling his TV show

    “We ran out of things to talk about”

    Dammit, I’ve done it again – 11:20 and I’m still in my housecoat, procrastinating on-line

  • Guest

    I’m glad to hear there are still others out there who want to continue writing…I have just launched a website where people can contribute their stories, and if selected will be published in a hard copy magazine. I have been searching blogs and bloggers and such in the hope that they might be interested in contributing an article and do not know how to reach this audience of writers. I do not have a blog, I am a complete newbie to the internet, and all of the ‘new social networking’ sites…everything is a bit intimidating for me. Maybe someone can give me some insight as to how I could spread the word. Thanks!

    • http://babyboomersway.com Carole

      There are a lot of places where you can contact writers. Do a search for blog directories on the internet and check some of them out. I use blog catalog, but there are several others. Also, you might put an ad on Craigslist or Kijiji for writers. Or just do a search for whatever subject matter you are interested in with blog added and you should get a ton of results. If you see a blog you like, just contact the owner via their page and tell her/him about the opportunity!

      If you need help, contact me directly and I will try to give you more details.

  • http://www.6000.co.za 6000

    I’m in it for the infamy! ;@)

  • http://www.longbeachrealestatehome.com Laurie Manny

    Everything in life evolves. When I first started blogging the “blog purists” were adamant about conversational blogging. “Don’t go for the sale” “Don’t post listings” “Don’t worry about SEO” la la la…
    Few of them are still blogging much, most are twittering for biz now, having moderate to little success there as well. But they are rock stars in their own circles! Of course those circles do not provide income and are super time consuming to maintain. Ahhhhhhh the cost of super-stardom!

    It was obvious to me from the start that this wasn’t enough and that the medium was about to evolve and replace the traditional and redundant websites of yesteryear. I went for it and as Frank said “I did it my way”, it worked!

    Blogs can drive a lot of consumers your way, if you target those consumers and provide information that has value to them. As a business tool, blogging is great. It does require some marketing knowledge and a bit of a plan though.

    If you ever expected to make a fortune or even a living from a blog site through advertising you were mistaken from the outset. A little supplemental income perhaps.

    Blogs have evolved from personal diaries to business tools. As such, they are worthwhile.

  • http://www.searchengineoptimizationjournal.com Nick Stamoulis

    I think people tend to view blogging as this magical pill that will generate tons of money. That is false in most cases. My recommendation is view your blog as a business and a website. Use your blog as part of your business not just as a fun hobby, unless you have the personal expectation that you will be lucky to cover your yearly hosting fees from Adsense ads or Amazon affiliate links on your blog.

    Major companies might harm the blogging world, but one thing will remain that is if you are patient and provide great quality information related to your business, over time your blog will do well.

  • http://nexthottestmodel.com Patric

    Hello everyone. Just want to share my thoughts. There are countless reasons why Blogs Fail and succeed. Why Bloggers would give up or would continue. But based on my experience, I think Blogging is really hard. There’s alot of process going on in Blogging, like research, coordination and daily creativity. Blogging is an everyday thing, so this is a challenge. It really demands alot of time, patience, and commitment. My blogs are a result of 7 failed blogs. So basically my modeling sites came from rejected blogs. It took me months to finally came up with a concept and put it to work. It was not an easy task. But one thing that I learned is that, promotion is always in the heart of blogging, to be successful, you need to promote your blog…everyday. You need to find your field, you need to have a concept and be committed on your blog…everyday, as blogging is an everyday process. It is tough. There are days you would miss doing some post but that’s ok, you just have to catch up on that. And this I think is the reason why some blogs fail….its an everyday thing and that’s really hard.

  • http://www.marketingtoolguide.com Online Marketer

    Enjoyed your article on well-known bloggers giving up the torch – good riddance to such bad marketers. But then again, most of them are writers, not Internet Marketers. This leads us, I believe, to the core problem here, most of these perfectly good writers don’t know how to make money on or from the web.

    They’re writers, not marketers.

    Suddently it’s all the haters that are driving them to greener pastures. Maybe, if they were pulling in thousands of dollars each day, all those haters would would be minor irritants they would gladly trample on their way to the bank. Cue smile!

    What I found even more enlightening was the data supplied by Dan Lyons where he received half million visitors and only earned a 100 bucks from Adsense. Or how he only earned around a 1000 bucks from 1.5 million visitors. This has many seasoned web marketers weeping at this colossal missed opportunity.

    At first glance those are frightening bad ROV (Return On Visitors) numbers but are they really? Unless you’re actually marketing and targeting certain potential customers on the web, it will be extremely hard to make enough cash to buy a Lata, never mind quitting your day job.

    That’s because the average Internet visitor or browser is pretty much useless.

    If you only have a general blog or site catering to the causal Internet user, it won’t be very lucrative. You want buyers, customers, people actually searching for a product or service – the average reader of many of the bloggers mentioned in your article don’t fit this bill. Most blogs are not really catering to targeted buyers.

    But I can understand perfectly from where Ban Lyons is coming from; while my numbers are not as impressive as his, I did get an unexpected large number of visitors to one of my site in one day – around 70,000 useless visitors because one of my pages reached the front page of Digg. Think I make around 25 dollars with Adsense. I also received an enormous amount of pure hate mail and comments.

    However, the reason I called these visitors useless (actually no visitor to your site is useless) – they weren’t my regular targeted visitors coming from the search engines or my online articles. These were general readers checking out my site, pretty much worthless to me as an online marketer. Had I gotten 70,000 visitors thru my regular targeted keyword marketing – I would have made a small fortune.

    But that’s it in a nutshell, if these bloggers are in it to make money then they have to approach the whole endeavor from the marketing angle, and not from I-Want-To-Be-A-Famous-Writer angle. They were finished, before they even started. Cue DoDo bird, stage left…

    • http://www.mysolopop.com Solopop

      So it is time for the small bloggers to take advantage of this opportunity! Now that the big bloggers are stepping down, the small ones have to now take over the reigns.

  • http://www.astuterecorder.com Judylovesherdog

    Wonderful insight, although as a female, my friends have compared my blog to a newborn, constantly needing nurturing–and when the screaming baby which is my creative hankering sounds in the middle of the night–it’s to the computer I go.

    Having said that, the baby needs shoes, so it’s off to work (or as some would call a “real job”) I go … Blogs are an important creative outlet that can most likely allow the writer to feel like he/she has some kind of purpose here — I would hope.

  • http://ronmwangaguhunga.blogspot.com Ron Mwangaguhunga

    If I never made any money or got any notoriety, I would still be blogging. I think blogging is — or will evolve — into a writerly art form, like poetry. Then the question of “Why People Blog” will sound as absurd as “Why People Paint.”

    • http://isdisnormal.com JILLIAN LIVINGSTON

      I am very new to all of this and have just created my own website in January. I am now trying to get my site optimized and have immersed myself into the internet blogging scene. It is overwhelming to try to create your own site, get readers, get noticed by search engines and hopefully reach your goal of making money through advertisers in addition to paying attention to your family.

      I hope that a month of sleepless nights and writing will pay off in the end. I have no doubt that parents will benefit from my anecdotes and laugh with me as they read my blogs.

      I just need help getting them to even know that I am out there without spending thousands of dollars.

      • http://www.MySpace.com/SusanGrisantiClassicalGuitar susan

        I read your post & can certainly identify with where you are at, I started in the website world in 1999 & if I can offer one insight that might help you it’s get going in the social networks like MySpace ~ I found a site there ‘Non Profit Organizations’ that has almost 40,000 members so several times a week I spend some time inviting two pages at a time of their members to come check out my site. The reason is that as a musician I play for non-profit events all the time, so I figure their members already have an interest in the process. I still spend almost 40 hours a week online marketing with MySpace & YouTube, but I’m willing to do whatever it takes to stay in the game….Susan

  • http://debtlite.com Debt Advice

    This is just a sensationalist column by Lyons. What did he learn? That humor sites aren’t big money earnings. No kidding buddy, but it still helped you get a much better job and book deal. Maybe if he started a blog about mortgage loans he would understand how much money there is for online publishers

  • Guest

    Do you all know what I disliked most about this musing?

    No?

    Well to the surprise of many I’m sure – it wasn’t the inane verbosity, but the fact that it, itself was a blog post. I found that ironical.

  • Robert

    I’ll tell you one very simple reason why bloggers are leaving the field…

    The web 2.0 platform is made for a different type of connection then blogging..

    Lets look at some differences…

    In theory, someone writes a blog. then tries to connect with like minded people.

    How much influence do they have…

    One reason people blog is to try to advocate for a cause & enlighten people..

    President Barack Obama didn’t use blogging to gain momentum on line…

    The creators of one of the original web 2.0 apps (facebook) helped to set us his site….

    It was Howard Dean.. quite a few years ago.. who inspired people & popularized the concept… people would write short testimonials in his behalf, hoping that his philosophy & ideology would foster a huge following, and the goal was that he would be elected President of the US.

    His fans didn’t create blogging.. if you google the history, you will see it started in the late 90′s.

    The notoriety he created popularized it….

    I think blogging is just another step in an evolving evolution you see taking place on line..

    Web 2.0?

    Some say it is already on the wane.. .whats next?
    web 3.0 is just a more modern version of the semantic web, according to some articles you can read about it…

    Driving the entire culture?

    the ever increasing speed of download..

    In 2000, T1 was considered to be like lightning.

    Today… fiber is considered standard fare (15 -20 mg per minute)

    high speed service today delivers 100 Mbs per …

    Computer speed.. a combo of processors, front side bus & ram…
    along with good videocards

    whats next??

    Good question… perhaps the beta community can tell us what they have on the horizon…..

  • http://ariazink.blogspot.com Aria’z Ink

    Let em go! The bloggers that love to blog as opposed to desperate to use blogging to make a buck are some of the best reads available. They can be a fine cross of a novel and a diary and a magazine all rolled into one. I run tons of ads on mine, but it’s “just in case” So let the money-hungry bloggers go… it’ll leave room for the Post-Based bloggers to emerge ala the new short story writers of old with lengths conducive to the video age.

  • http://www.web-konsult.com Aderemi Ojikutu

    Passion is the fuel of any career success. The blogging career or profession cannot be an exception. Blogging is first and foremost, an expression of passion.

    I strongly sense an abortive attempt here to redefine blogging. When Justin Hall started out as the world’s first blogger in 1993, money was the least of all his consideration and motivation. Pls friends, don’t let us re-write the noble history and purpose of our blogging profession.

    I find it ludicrous on this day of our ‘blogoscopic glory’, even acknowledged by New York Times http://www.nytimes.com/2009/02/10/us/politics/10media.html when President Obama recognized one of our own: 26-year old Sam Stein, from The Huffington Post, among the elite White House press corps during the White House news conference a few hours ago this evening. This was a day when web titans like, Newsweek, The Wall Street Journal, The Chicago Tribune, Time, were marked present but not recognized.

    Thanks for the money, if, and when it comes, but the greatest joy of any blogger is AUDIENCE. It’s always and would continue to be great joy, when you write from the corner of your room or even from a corner of a football stadium and thousands and hundreds of thousands locate you, to feast on your post. That has always been our joy – RELEVANCE! and FULFILMENT!! I dsay this because I run the 3rd-most visited site (and it is a blog) – 54,000 daily hits, from the digital jungle called NIGERIA! I am happy to earn well above $1.5K monthly in a depressed economy.

    True, its a weakness on our part that we are so consumed by production of quality content to the detriment of savvy marketing skills for converting our traffic optimally for great incomes. That is a subject for another day, but it would not rob us of the joy of royal contents that still rules, and would forever rule the web.

    Like I always say, CONTENT is a King that must not be stranded in the wilderness of the web, but must find its way to the Palace of the web, where a royal crown and a kingdom awaits it.

    Walking away from Techcrunch by Mike cannot rob Techcrunch of its glory just as walking away now, from Huffington Post by Ariana will not rob Huffington Post of her throne in the blogosphere.

  • http://theartinquirer.blogspot.com Jos

    Hi everyone,

    Many bloggers read about earning alot of money blogging and if we gather a couple of blogs that talk about how to, they say pretty much about the same.
    This reminds of people who see celebreties on TV and want to be like them, even if they end over full of debts.
    Of course that it’s good to earn money, but one should focus on each one situation and not become obsessed.
    I do believe though that one can gather useful information by reading those blogs, but in a world where data is thrown upon our eyes, it’s important to know how to filter and interpretate that information.

    Take care,

    Jos

  • http://officialsafetyandsecurity.com Debbie Morgan

    Like lots of things, if you don’t enjoy it to some degree, don’t do it. Unless someone’s holding a gun to your head, just don’t blog.

    Blogs are great for marketing other sites and I plan to do that for my safety and security web site. My products save lifes and I want people to know how to stay safer even if they don’t have one of them so until I set up a blog, I exercise my blogging skills on my forum.

    Thanks, Jason, for this great article.

  • http://www.blogwritingcourse.com Blogging Teacher

    The best advise I ever got about writing was from a good writer and a writing teachers. She said:

    “If you don’t have to write, then don’t.”

    That’s the first point. Blogging is primarily about self-expression and writing and communication. Secondly, it’s about community and money and fame. People who blog for the money and fame will find that for them, it’s hollow. You need to like what you do.

    While today’s economic times make this advice less than timely, I still stand by it.

    If you don’t like your job, change it. Either what you do or what you like.

    I think many of the first generation bloggers were pioneers who liked being on the cutting edge and being the first great bloggers. Fine, they can now retire.

    Most blogs, like more diaries and short stories and screenplays and novels, are not going to make anyone rich. In fact, they mostly won’t even get published. With blogs, they’ll get published but only achieve popularity in narrow niches.

    Nevertheless, blogging is very popular. It’s healthier than watching TV. It’s cheaper than joining a gym. And no, it’s not really a get rich quick approach.

    www.BBat50.com
    PS – I love blogging and I love the blog writing course that got me started.

  • http://www.libertarianrepublican.blogspot.com Eric Dondero

    Our motivation is to change public opinion, and influence the electorate. Thus, making money is far less important.

    Rightwing Blogs are thriving right now. And I’ve seen a drop with the Leftwing Blogs since Obama became President. The inspiration, motivation and the hits are now on the Right: Libertarians and Conservatives.

    Eric Dondero, Publisher
    Libertarian Republican Blogspot

  • http://www.reedinter.co.uk/Blog.htm Legless Fool

    As a legless amputee recluse in a foreign country, blogging is my only means of communication with anyone and other than just talking to myself, it is my way of putting my views across and logging my life. I enjoy writing in my blog and I do not do it for money and whether or not anyone finds it and reads it today, it will still be there for people to read as long as I am around.

    Blogging ad infinitum

    The Legless Fool

  • http://www.bluegirlroom.com Dani

    I can’t say that I understand why people blog. I guess it’s like writing in a journal or diary…but I don’t do that either. Every once in a while, I will reply to an article that looks interest or if I really feel I have something to say. I guess I just usally don’t have much to say.

    Ejvind mentioned to much clutter in the cloud. I think that might be true. I have a tendency to get easily distracted when I’m working on the internet. So much absolutely useless information!

    So, to those that enjoy blogging:

    If it’s your passion, continue!
    If it’s not, retire!

  • http://www.losangelespersonalinjurylawyers.com Blogposter

    Blogging needs a lot of attention and updating. Otherwise, your site would be outdated and less visited.

  • http://www.privacylover.com Frank from Privacylover.com

    There are still those of us who blog to change the World and not for money.

    A blog is very cheap or next to free to maintain, the most valuable investment in a blog will be the time you need to maintain it.

  • http://ripsychotherapy.com Mike Adamowicz

    Good, thought provoking post.

    I wholly agree with Patric above. Blogging takes a lot of time, hard work, etc. I post about once a week. But there is daily effort behind that post.

    I suppose if the goal is money directly from the blog, then very few would blog for very long.

    About the haters… never really understood that as I reason to stop. The first one that I knew of who did that was Salam Pax. (Now returned at http://salampax.wordpress.com/) Didn’t get it then or now. But perhaps that’s because I’ve not been in that position.

  • http://arseman.com arseman

    The people who are out purely to generate hits and count the pennies trickling in, they will not weather the storm- they will get bored. They will leave the blogosphere (still my most hated word) and hopefully, the rest of us, who do it for the love of doing it, can shine that little brighter.
    It galls me that in most directories and searches, my blog sits behind several which are generic ‘splogs’ offering nothing at all new or original, some of which are rarely or never updated, or are so only from RSS. Hopefully, these will wither and die…

    If you do it for the love of it, to share your thoughts or things that you’ve found on te web that you truly want to share, that is true blogging, and that will always survive.

    It just won’t make the pennies trickle in…

  • Eugene

    Nice article. With advertising revenues drying up this year, it seems that we’ll either lose more a-listers, or there’ll be more consolidation and network formation. But that seems like a reasonable trade-off in order to maintain some semblance of integrity.

    Consider the alternative. You could do what Arrington does … charge for a favorable story about a business. Hey, it’s a dirty way to make money, but how else is a blog going to maintain its “independence”? And we wonder why the poor guy got spat on.

  • http://vielmetti.typepad.com Edward Vielmetti

    people have been giving up on online systems for as long as there have been online systems, this is, somehow, news?

  • http://www.mindthegapco.com Andrea Norman

    Geoffrey Moore’s Crossing the Chasm book discusses the adoption of new technology. The early adopters, “Bleeding Edge” people, thrive on the newness and potential for opportunity. Thank goodness for them! Yet, once any technology reaches the main steam it isn’t nearly as fun, fresh or new. I hope the A-List bloggers will dive into the next new thing. They are important trend setters.

    Andrea

  • http://klaatukafe.blogspot.com/ Kathryn

    Thank you for this well-thought out and insightful article. Why blog? Why write? Why bother? Why care? Being a writer first (a writer who cares about research and accuracy, as well as trying to be clever) and a blogger second, I think it was only a matter of time before some in the field let it go. Blogging is very consuming–but so is journalism. Focusing on saying something rather than always trying to be the first to say anything, should be more important. The Internet has changed forever how we get the news and that in turn has changed politics and the economy. No one can hide for long. Keeping up with every new fact and nuance is exhausting, never mind writing about it all.
    Perhaps blogging is simply evolving. This format will always be here. It just may be a little different. And maybe a little better.
    Thanks for the opportunity to comment.

    http://klaatukafe.blogspot.com/

    http://fancyfoodplainfood.blogspot.com/

    http://reviewsofpetproducts.blogspot.com/

    http://onlinebookblog.blogspot.com/

    http://beautyproductsratings.blogspot.com/

    http://onlinefilmclub.blogspot.com/

    http://cleaningcafe.blogspot.com/

  • http://www.moneyonline-marketingopportunity.com Guest

    Blogs are good for marketing your sites especially business opportunities and adsense. But I have rarely blogged even though I am into internet marketing.
    I just dont have the time or cant be bothered to blog, but I do enjoy reading some of the articles on blogs, some are very informative and you can learn new ideas from them.

  • Timo

    Nice of someone to come out and admit that blogging is a waste of time and effort….I closed down my blog months ago because even updating only once a month was not worth it in terms of visitors to my site or in revenue from the advertising on my blog.

    Similarly social bookmarking sites like Delicious are also a waste of time as all that happened was that people searching for my chosen keywords found that my bookmarks were more accurate and relevant than Google so they bookmarked all the relevant sites I had found but never mine!

    Social networking forget it too, it’s fun and I have made a lot of new friends around the world, and some just 1 mile from where I live, but visitors to my site? Virtually none!

    As for Twitter forget that too, my chosen and favourite search terms don’t even give any results at all on Twitter and I have better things to do than send short messages (I call them Twits)into cyberspace in the hope someone will eventually find them!

    If you really want to drive traffic, write some articles, make them readable and fun, make them regular, and try and include your search terms or synonyms into the text (but not too obviously), you will soon get a following and even get emails if you are late publishing! Don’t forget to link from your site to the article as well!

    And still nothing beats the good old fashioned press release if you have something really special to say, even if you use a free service like PRLog!

    These two last techniques have given me first page on Google for the last three years, and even if the links are not direct to my site they point to one of my articles or press releases. In fact for certain combinations of search terms I get the top 10 on Google every time either direct to my site or to an article.

    Lastly if you really want to drive traffic to your site, get a web camera and leave it run 24/7/365, submit it to some of the worldwide web cam sites (they are all free!) and make sure your domain name is on the caption just in case the site doesn’t link direct to your actual page. People view them just to see what the weather is like and if you have a nice view for them to look at so much the better! I get up to 5000 visitors a month to my site this way and many of them go on to explore my site, click on the Adsense ads on the web camera page, and even visit my Amazon bookshop and buy books!

  • http://republicaninthearts.blogspot.com Incognito

    Many of us don’t blog for the measly pennies that trickle in from adsense. I’ve been blogging for about 2 plus years and i think I’ve made $50.00. Iblog because it’s a means to vent, enlighten, share.
    It does take way too much time, and I’ve found that I am blogging more on a site that pays me per post, but I can vent and enlighten there, as well.

    It would be wonderful if one could make money doing what one loves, but in this day and age.. ‘aint gonna happen.

  • http://niche-traffic-sale.blogspot.com Niche Blogger

    I read the article and my jaw drop. How can you get 1.5 million visitors to your blog and only make $1000. The mind is in a spin.
    He needs to take a good look at his formatting is what I say. !.5million uniques. WOW

  • http://totallyfabulous.typepad.com/ Christy

    I fall into the average blogger category and I’ve met more nut cakes than I can count over the last 2 and half years blogging. I cut off communications with everyone on the Internet (that I don’t actually know in “real life.”)

    The social aspect of blogging was far too much for me to handle. With millions of readers I can’t even imagine the crap that the A-Listers have to go through. It definitely wouldn’t be worth it. I can see why becoming an A-Lister is a short lived dream.

  • http://myelvin.blogspot.com/ Elvin Blog

    “The good stuff lasts, the chaff separates from the wheat, the cream rises to the top, all that. The earliest bloggers and the self-sustained content producers may not like the idea that the blogosphere is changing and will require an old law of media.”
    I totally agree with that.

  • http://www.chrisguthrie.net Chris Guthrie

    Why would you ever rely on only Adsense when you’re getting 500k impressions?

    That’s just plain silly…

  • http://www.movie666.com/ Deke Thornton

    I’ve tried to shut down my site more than once, but I keep coming back. For some reason I feel the need to continue writing. But it does suck not having very many readers, haha. Especially since I take time to craft the content and make it high quality.

    Making money on Adsense is a bit of a mystery to me. I’m not sure it makes rational sense. You do everything you can to get traffic to your site… and then let readers get lured away for a few cents. A quarter if you’re lucky. A dollar if you are really lucky. From a hobbyist point of view, its kinda fun. But good luck making a living at it.

  • http://www.sulubancliffbali.com Luxury Bali Villas

    My kid blogs at 12 so the whole blogosphere as changed. More kids are becoming more vocal online, which is not a bad thing. There’s a whole lot of exchanges of ideas online.