Bloggers Rate Super Bowl Ads

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The Merc: A convergence of factors – the near-religious fervor in which Americans identify with, and talk about, their favorite products …

… the mass appeal of online communication and the buzz factor tied to Super Bowl ads – has led marketing experts to focus more closely on what consumers are writing in blogs and on other Web forums.

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““It’s like meta commentary,” observed Adam Hanft, a marketing and branding expert who is chief executive of Hanft Unlimited in New York City.

A well-read blog gives its creator, or those who post opinions on it, a global audience. “Suddenly, instead of an audience of just a couple of colleagues, someone can have an audience of tens of thousands,” said Jonathan Carson, president and chief executive of BuzzMetrics, a word-of-mouth research company in New York.

The Super Bowl, in a sense, becomes the ultimate buzz-platform, said Tim Calkins, a marketing professor at Northwestern University’s Kellogg School of Management.”

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

Bloggers Rate Super Bowl Ads
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