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Bloggers Impact Brands in Europe

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According to a new report from Jupiter, the growth of consumer created content has already had a wide influence and may seriously impact on brand communications in Europe.

This is despite the fact that most Europeans are “passive” surfers who don’t generally publish.

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

Bloggers Impact Brands in Europe
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