Bloggers Grumble Over Google Video

    January 10, 2006

Bloggers can be a company’s best friend or worst enemy. Take Google.

Techdirt rounds up the latest commentary on the launch of Google Video store. It’s getting quite a razzing in blogland, partly because people feel Google inflated the PR hype around the store. The lesson here is deliver on what you promise and don’t over-hype something that will be analyzed by bloggers.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.