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Bloggers Grumble Over Google Video

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Bloggers can be a company’s best friend or worst enemy. Take Google.

Techdirt rounds up the latest commentary on the launch of Google Video store. It’s getting quite a razzing in blogland, partly because people feel Google inflated the PR hype around the store. The lesson here is deliver on what you promise and don’t over-hype something that will be analyzed by bloggers.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

Bloggers Grumble Over Google Video
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