Goes To The Phones

    February 28, 2006
    WebProNews Staff

Sony Ericsson and Google have made a deal that will place Google’s search and its Blogger software on upcoming mobile phone models.

Thanks to the arrangement between Sony Ericsson and Google, the next time Sony does something worth blogging about like announce a PS3 delay or put a rootkit on music CDs, users of Sony Ericsson mobile phones will be able to fire up their blogs at and make a post directly from the phone.

Google’s placement of its search on those phones will be more important to the search advertising company on an ongoing basis, due to its paid search ads and recent debut of click-to-call ads for certain AdWords marketers.

A statement said new phone models from Sony Ericsson, the Cyber-shot K790 and K800, should hit shelves by the end of June 2006. Along with Google search and blogging, the new models also encourage photo blogging with their built-in 3.2 megapixel cameras.

Of further note to technology fans, the phones support full HTML browsing and RSS feed reading. Pictures of the new model show off the larger screen available. Small screens have been a hindrance to many mobile phone users who want to have web access but detest the minimal visual real estate.

If larger screens and the other features Sony Ericsson has for these phones, like MP3/AAC music support, catch on with users, it will certainly spur competition from Nokia and others to match or exceed those designs.

More importantly, photo blogging and easy to use software like Google’s Blogger could help push more people into purchasing the pricey add-on plans for MMS and Internet access from mobile network operators. That would be a tremendous boon to the industry.

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David Utter is a staff writer for WebProNews covering technology and business.