Blog Email Strategy

    November 12, 2005

I’m new to blogging personally but I’m not new to opt-in email. Believe it or not email is still used by millions of people as a way to read content (email newsletters).

We at iEntry have over 4 million subscribers to our HTML newsletters even though many of them have RSS feeds as well. So why not combine the concept?

For every blog there should be a well produced HTML email newsletter available. WebProBlog already has one! Simply subscribe to the right. I’m not talking about a boring text newsletter of blog links but a more advanced HTML newsletter that takes the best posts and reader comments and is distributed in order to spark more discussion and reach larger audiences. At iEntry, we already do this with our forum WebProWorld, why not for a blog.

We are also evaluating the concept of initiating an email newsletter creation and distribution service which would automate the making and sending of your most popular and commented-on blog posts. Would this be of interest with the popular bloggers? To be determined….

We can all be gung ho about the great blog and syndication revolution … but connecting with people can happen via email too!

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Rich Ord is the CEO of iEntry, Inc. which publishes over 200 websites and email newsletters.

Rich also publishes his blog WebProBlog which focuses on internet business and marketing trends.