Blog Comments Going Real Time?

Engagement an Increasingly Relevant Metric

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[ Social Media]

Comments on blogs posts and articles have in the past generally been a good measurement of how people have engaged with content, but as the web becomes more social and "real-time," the conversation is going all over the place, and there are other ways that people are engaging in conversation about content (this is why shareability is so important by the way).

You see it on Twitter and on Facebook. You see it On Digg, on FriendFeed, etc. People are still commenting on blogs, but they’re not always choosing the blog comments section as their venue for furthering the discussion. This is why you see other buttons on content sites like the Digg button displaying the number of Diggs a story has, or the Tweetmeme button displaying the number of retweets.

These types of things offer just a bit more of an idea of how much a story is being discussed, but they’re not perfect. Nothing is. It’s hard to bring all of the engagement that stems from a piece of content back to the home base of that content itself.

Robert ScobleNow we’re starting to see things like real-time commenting. Robert Scoble talks about this and how it could piss off blogggers…at first. Disqus has such a feature, and it essentially lets users comment and "chat" without having to reload the page, as Scoble points out. This means less page views, which could translate into less advertisers for publishers/bloggers.

There is potential for increased engagement though, which means more time spent on the site. "Overall we’ve seen the time spent on page increase about 3x," Scoble says of his Building 43 site.

"Which shows we need a new way to get paid for advertising," he continues. "No longer is refreshing the page important. That’s the old way of paying for advertising. The new way? How much engagement you have on the page."

I would suggest that we might see trends catering to a mixture of both page views and engagement levels. Engagement is very much a significant part of the equation these days, and a growing part at that. I wouldn’t shoot down the relevancy of a page view, however. Some people still like to read without talking.

Blog Comments Going Real Time?
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  • http://www.homesolarpowersystems.org Home Solar Power Systems

    Great Idea and I too see many bloggers not using comments section. A counter on page visits should be effective in describing about the popularity of the piece of information.

  • http://www.writtenbysumer.com Michelle Salater

    I believe that a combination of blog commenting, Digg, and Stumbleupon, is a great way to cover all your bases. Blog commenting allows you to interact directly with the blogger in real-time and build a relationship with that person. Digg and Stumbleupon on the other hand allow you to share your favorite articles with your friends and the online community.

    With that said, I think bookmarking sites and blog commenting go hand-in-hand. I don’t believe one action should be practiced more than the other. Usually I comment on the blog first and then Digg and Stumble the article.

  • http://4solarpower.net Bob

    I have to disagree with the concern about fewer page views meaning less revenue for the blogger. What is this, 2002? The net is about interactivity and keeping people on your site longer, not about page views.

  • http://www.bikeshopcastlehill.com.au Home Solar Power Systems

    I do agree with this. There are so many bloggers who does not use the comments column. Hope that, henceforth the comments field will be filled in.

  • http://milliontricks.blogspot.com blog commenting

    Blog commenting is really an excellent tool with the help of which we can create lot of backlinks.

  • http://realityviews.blogspot.com/ sm

    yes i agree that there should be another way also to get paid.
    good article.

  • http://hubpages.com/profile/dame+scribe Gin

    The ‘jacking’ of a site is considered good towards building up a site and usually by a ‘clique’. If you are part of it then comments galore occurs whereas if you’re not …well…dont need to paint a pic right? I am not so sure these sort of comments (conversational) should be considered unless they are constructive and intelligent. Just my thoughts. Great info and thanks for sharing.

  • http://www.umeedastrology.com Suneel Dua

    Counter on page visits ?

    then 1 would keep refreshing his own page and counter purpose out of the way

  • http://www.medvisionmedline.net Medvision Medline

    This is more worth article, thanks for giving such a good details. I agree with your views

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