Blocking RSS: Update

    April 15, 2006

HR blogger Regina Miller followed up on my post about companies blocking RSS feeds with additional reasons to rethink such a draconian policy:

  • RSS feeds may actually increase employee productivity – info about customers, competitors easily and quickly accessible.
  • RSS feeds may actually increase employee understanding of your company’s media attention, brand, reputation, new products and services, etc.
  • RSS feeds may be used internally to enhance your key company messages but if employees can only subscribe to internal feeds it seems hypocritical to only pump out company propaganda
  • RSS will be built into future technology and become part of the way people manage their lives (attention) and information – it will become harder for companies to control in the future.
  • If your company culture and brand prides itself on being smart, fast, all-knowing, etc., without RSS as a way of accessing the most current information, your internal culture and brand may feel slow, and out of the loop. And this feeling will be disappointing to customers and employees.

There’s even an HR lawyer who agrees. Not exactly a groundswell against the publicity machine Websense has put together, but it’s a start!

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Shel Holtz is principal of Holtz Communication + Technology which focuses on helping organizations apply online communication capabilities to their strategic organizational communications.

As a professional communicator, Shel also writes the blog a shel of my former self.