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Blockbuster Launches New Set-Top Box

Focuses on new releases

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[ Technology]

Blockbuster is introducing its own set-top box, which will bring movies directly to a user’s TV and provide access to on demand content.

The MediaPoint digital media player by broadband device maker 2Wire is available to Blockbuster customers for $99 and includes 25 movies. After the initial 25 rentals, movies are available for $1.99 each to $3.99.

Unlike subscription-based services, such as Netflix, Blockbuster on demand will allow customers to have access to more recent releases and will be available to those who do not subscribe to its DVD mail service, Blockbuster Online.

"The MediaPoint digital player, featuring BLOCKBUSTER ONDEMAND, is entertainment made easy. We are bringing Blockbuster, and the thousands of movies in our digital library, straight to customers’ televisions," said Jim Keyes, Blockbuster Chairman and CEO.

Blockbuster Launches New Set-Top Box

"The player is simple to use, delivers DVD quality video, and there’s no monthly subscription commitment."

The MediaPoint player works with any broadband connection and once movies are downloaded, customers have 30 days to watch the film and must finish watching it within 24 hours of pushing the "play" button.

Blockbuster is hoping that its focus on new releases will attract more customers and help it to compete with rival Netflix.

"To be successful, a broadband video offering needs to deliver movies that people want to see, in the quality they expect, with minimal setup requirements," said Pat Romano, chief executive officer of 2Wire. "BLOCKBUSTER ONDEMAND and the MediaPoint digital media player give movie fans what they want."

 

Blockbuster Launches New Set-Top Box
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  • http://www.realstudio.ro RealStudio Webdesign

    Now that everybody is cueing up for HDTV, it’s only a matter of time before "DVD quality" becomes "High Definition". This will be a huge step for whomever takes it first: Blockbuster or Netflix ….. or who knows, maybe someone else will steal the hat!

  • http://car2be.com/ Tomas

    I just received this unit today…

    So far I have had to reboot it twice while just browsing through the interface (movies). Froze up completely.

    So then I finally select a movie to rent, I have a 6Mbps dsl connection which I have no issue getting that speed on my PCs. So it averages about 2Mbps download speeds, video starts stuttering at points, audio cut out at one point… This is only after using it for less than an hour and only watching about 20 minutes of “Felon”.

    I will say the video quality is very good.

    so far not too impressed! I’ll probably use my 25 included rentals then throw it in the trash if they don’t update this thing soon.

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