Partners With YouTube, Roku

    July 28, 2009

Online video company has announced distribution partnerships with YouTube, Vimeo, NBC Local Media New York and Roku, makers of the Roku digital video player.

The new partnership with YouTube allows shows creators to send content to YouTube. will also serve its own ads on shows syndicated on YouTube sharing revenue with creators after giving YouTube a slice of the ad profit.

"The services we offer, which range from distribution and business development to technology and ad sales, are essential tools for any independent show creator," said Mike Hudack, co-founder and CEO of

Mike Hudack,
Mike Hudack,

"We believe that we’re building the next-generation television network. This is what a TV network looks like when it’s created in 2005 instead of 1945."’s partnership with Roku will allow owners of the company’s video player to watch shows on their television set. The channel will launch later this fall for Roku customers. has also expanded it partnership with TiVo, allowing show creators to syndicate content on the new dashboard.

The new dashboard allows show creators to edit and reorder show episodes, reply to comments, track advertising views and see how much revenue their shows generate across every distribution channel in the network.

The new dashboard was created through a partnership with TubeMogul. "We’re excited that TubeMogul InPlay audience and engagement data will be available to show creators within the dashboard," said Brett Wilson, TubeMogul CEO.

"This is an important step towards bringing objective measurability to the creative process while maintaining the art of Web show creation."