Blinkx AdHoc Sets Out To Share Revenue

    October 10, 2007

Can Blinkx bring down Google?  Maybe not.  But in one particular area, Blinkx is keeping up, and a new development will allow publishers to make money off the videos they embed in their sites.

Advertising is key, of course.  Blinkx’s AdHoc program promises to place “unobtrusive, highly-relevant text advertisements against embedded video,” and the revenue that these ads generate will be shared.  In this respect, Blinkx appears to be acting in a rather surprising manner – although the videos’ creators won’t get anything, there will be a 50/50 split between publishers and Blinkx.

The timing of Blinkx’s announcement is also interesting – it falls just one day behind the release of AdSense’s new video units program.  At first glance, trailing the search giant doesn’t sound like the best way to attack it, yet Blinkx probably got more media and blog attention by launching at another time.

Furthermore, The Motley Fool’s Rick Aristotle Munarriz writes, “There’s also a real possibility that AdHoc ads may be better matches to the content than what Google coughs up.  Yes, Google spiders websites efficiently, but blinkx is the one with the video search advantage.”

Lastly, remember that, as Google’s market cap approaches $200 billion, successfully competing with the search giant in even the smallest way could be considered “great.”