Blekko Deepens Facebook Integration as Google Continues to Ignore It

    April 21, 2011
    Chris Crum

Blekko is now including integration with Facebook Comments in its search results. Users who login with their Facebook accounts can communicate

Based on the comments we received on a recent article about the potential Facebook data could have in Google results, a lot of people don’t see any value in that. When asked about Blekko’s take on this, co-founder Mike Markson told WebProNews, “Facebook data is by no means a replacement for web data, but ignoring it is the equivalent of ignoring your friend’s opinions. We want people to be able to tap into both the power of the Web and the power of their friends’ specific knowledge.”

“The Web is increasingly a social experience and search has got to get more social too,” said CEO Rich Skrenta. “Integrating Facebook Comments brings the social graph and social commentary right to the results page. Because what your friend says about information is as important as any expert’s advice could ever be.”

Blekko Now Uses Facebook Comments

Blekko uses Facebook comments

Facebook comments on Blekko

Blekko began using Facebook “likes” in search results back in December (just after Bing did). Users can see when their friends have “liked” certain search results (kind of like Google’s +1 button).

The new Comments integration is about adding breaking news, opinions, insight and updates to trusted search results, according to Blekko. That and communicating directly with their friends during the search process.

As an added bonus, users can add the slashtag “/facebook” to any search query and see all results from their entire Facebook news feed.


Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.